Nytch is an online marketplace for treasure hunters to find and shop local businesses for vintage and pre-loved items.
Nytch tackles the problem of undigitized inventory by connecting shopper searches and requests to local businesses that have enormous backlogs of unique and one-off items that will never appear online.
Nytch helps shoppers score great finds, and helps sellers prioritize their products. Nytch improves foot traffic for these businesses, and supports the circle of Finding.
Dual-Stream Supply Flow
Partnering with Goodwill Industries
As Head of Design and Co-Founder, I led the strategy to bypass fragmented supply by securing high-impact partnerships with multiple national Goodwill regions and SMBs. This aggregated a massive, $1 billion-plus inventory pool, transforming Nytch into a high-utility engine for local treasure hunters.
Strategic Partnerships: I managed the supply-side partner relationships, working directly with regional leadership to integrate their disparate inventory systems into a unified mobile platform.
Strategic GTM: I focused our GTM strategy on the Columbia Willamette region. The region is known for its exceptionally active thrifting culture, featuring four “boutique”-brand locations in the region. In addition, the GICW region is a hub of sneaker culture known for rare and limited Nike finds.
