SoFi Stadium: LA Rams
Motion Design, Experiential Marketing
How do you adapt your brand to take advantage of a one-of-a-kind arena display?
To take advantage of SoFi Arena’s unique LED ribbon placements and stand out in a congested space, I expanded Google Cloud’s “progress bar” motion grammar into a unifying visual element that could literally race around, up, and down the audience.
“Our team commended you and your team on the way you designed the LEDs – they’ve never seen a partner connect the LED Ribbons so well together from the horizontal assets to the angled/curved assets. So huge shoutout to you guys for the neat design and using the space so well!”